(D&AD Entry) Celebrating 150 years, The Heinz Experience is an online museum showcasing the key stages of Heinz’s history. A physical space would have restricted accessibility; bringing the museum to an online platform allows the experience to reach a global platform. Available on a mobile app and online desktop webpage, The Heinz Experience allows users to take a journey through the past 150 years of Heinz. An online tour of four rooms, each representing 50 years, will give viewers a fun opportunity to interact with different elements whilst learning about key parts of the history of Heinz.

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